Trust - The "Secret Sauce" To Success!!!

posted 30 May 2015, 23:51 by Dean Allan   [ updated 30 May 2015, 23:52 ]
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If you've been following my blog for some time now you will know that I am the son of a small business owner and I remember vividly Dad saying on numerous occasions "If your customers don't like and trust you, forget about being successful".

You have to remember that this statement was made before the Internet had invaded our lives and comments like this are all well and good when your clients live in your local area and can "drop in" to chat with you whenever they feel like it, but how does this work when your customers are potentially anywhere in the world and the only way they can get to "know" you is via the Internet?

That's why I asked Jeff Bullas of jeffbullas.com to have a chat with me on BookPals Business Sanity on how to become a trusted brand using blogs and social media.

Jeff has been ranked in the Top 50 Social Media Influencers by Forbes, so to say that he has a good understanding of how to become a trusted brand online is an understatement and during our discussion Jeff provides some wonderful tips on how to create a powerful online brand. 

Get your pen and paper out and get ready to supercharge your online marketing efforts after listening to this episode of BookPals Business Sanity.