The True Benchmark Of All Successful Businesses

posted 24 Apr 2015, 19:13 by Dean Allan   [ updated 24 Apr 2015, 22:02 ]
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As a business owner myself I know that your focus is very much on sourcing more leads and converting these leads into paying customers, but here's the thing - 

Are these new customers making - or costing - you money?

It's all well and good to be sitting there all excited because each and every day you have a new customer purchase your product or service, but if your product or service is not produced or provided at a profit, the cold hard fact is you are actually incurring more expenses by sourcing new clients!!!

So how do you know whether or not your product or service is being provided at a profit?

By examining and understanding the financial numbers within your business.

And this is why we asked Pauline Murray of Pauline R Murray Accountants to have a chat with us on BookPals Business Sanity

Pauline has been providing accounting services to businesses in the Barossa Valley and other rural regions of South Australia for many years now and talks about the importance of examining the financial numbers in your business to truly identify its level of success.

Are your customers really customers - or are they another expense to your business?