Are Your Funnels Really Set Up Correctly?

posted 2 Nov 2013, 22:41 by Dean Allan   [ updated 2 Nov 2013, 22:49 ]

Long time readers of my blogs will know that I have been listening to James Schramko's SuperFastBusiness and Freedom Ocean podcasts for some time now.

I find these podcasts wonderful sources of information on how to promote and market my business. 

In more recent times I have started listening to a new podcast James is now doing with Ezra Firestone of SmartMarketer.com called Think Act Get.

I was listening to a Think Act Get episode on marketing today (episode 32 if you would like to listen to it) that had a profound impact on me for reasons that are not, at first, obvious.

During this episode, James and Ezra were talking about a number of ways to market your business. 

At one point, James pointed out that both he and Ezra use their podcasts as a conduit for listeners to find out about their products and services.

It was at this point that the whole "flow" of the discussion was interrupted, because time had to be spent discussing the word "conduit" further. 

Let me explain - James lives in Australia and has what is known as an "Eastern states accent" and Ezra is based in the United States and has what I would call an "American" accent. 

James pronounces the word conduit as "conJUTE", where as Ezra pronounces the same word as "conDEWIT", so when James said this word, Ezra had to spend time getting clarification on exactly what he meant, because the pronunciation was unfamiliar to him. 

I found this interaction fascinating, because it was a stark reminder to me of how important it is to ensure that your target audience understands exactly what message you are trying to convey to them.  

The reason why this had such an impact on me is because many of you already know that I am working on a "pet project" called BookPals at the moment and BookPals is going to be available globally. 

James and Ezra's interaction reminded me of how important it is - once BookPals launches - that we ensure our marketing message is clear, taking into account that there could be many different people, from many different cultures and geographical locations, reading and listening to the marketing messages we are putting out there.

Thank you James and Ezra, not only for a great podcast episode on marketing, but on your brief discussion about the simple word "conduit", as it has now got me thinking about the importance of having different funnels that "speak" in different ways to the various leads we will have once our BookPals product launches.

Are you checking to ensure that your lead funnels are set up in a way so that potential clients are clear about the message you are trying to convey?