Who Said Dinosaurs Are Dead?

posted 30 Aug 2013, 22:41 by Dean Allan   [ updated 30 Aug 2013, 22:46 ]

What a fascinating day!! 

This morning I was at a local sporting club watching my son "do his stuff" and inside the clubrooms some type of management meeting was taking place.

I overheard part of the discussion that was taking place and was astounded at what I heard.

They were discussing how to better market the club and one person in particular was adamant that the best way to do so was through local phone book advertising.

I could not believe what I was hearing - the average age of the players at this club is about 14-17 years old and their parent's average age would sit somewhere around the 35-45 year mark.

In other words, most of the people at the club have probably never seen a phone book, let alone opened one!!!!

If the person "pushing" for phone book advertising had taken the time to look out the clubroom window he would have noticed that while most of the children were playing their games, the vast majority of their parents were all on smart phones doing their "social media stuff"!!!

Hearing this got me thinking about the redundancies that can still be found in many businesses today.

These may be marketing strategies, work practises, policies and procedures that should have been "laid to rest" years ago, but still linger around and slow down your productivity.  

When was the last time you did a review of your work practises to see what things are still relevant today and what should have been left in the "Ice Age"?