Help For The "Unsung Heroes" Of Business - The Tradie!!
Post date: Mar 15, 2015 10:11:43 PM
One thing that really "erks" me at times is the assumption out there that everyone knows everything about the internet and things like online marketing.
I understand that almost everyone - everywhere - uses the internet in some way, shape, or form, but all too often many of the "internet gurus" forget that there are still a heap of business owners out there who started their business long before the internet took over our lives and these people have not had the time - nor the inclination - to learn the intricacies of online marketing because they are been too busy "doing their stuff".
One group of people in this category that immediately come to mind are people in the trade services industries - or the "Tradies" as we affectionately like to call them here in Australia.
Keep in mind that a lot of these Tradies left school at the age of 15 to start their apprenticeships and if they are of a similar age to me (I'm 52 at the time of this post) the internet was not even around when they started work (remembering that it was 1977 when I was 15 - gee I feel old!!!! LOL).
The dilemma is that these same Tradies now find themselves in a world where they have to market online - because this is where all their potential customers are these days - but they struggle to understand how to effectively do so because for the past 40 (almost) years they have been "heads down, bum up" providing people with quality trade's services.
Laura specialises in helping Tradies market themselves more effectively online so that instead of them wasting their time trying to work out this "internet marketing thing" they can concentrate on providing the quality of service that they have become famous for while someone else gets the "word" out about them through all the online avenues.
If you're a Tradie - or just someone who struggles with this online marketing "stuff" - you're going to love this episode of Bookpals Business Sanity.