Who Ever Thought Politics Would Get A Mention In This Blog?!!!
Post date: Jul 3, 2016 9:56:21 AM
What an interesting weekend.
For those of you reading this who are not based in Australia, we had an election here this weekend and to say that it was peculiar is an understatement!!!
Let me explain - I have been voting for more than 30 years now and there has never been a time that I did not know who I was going to vote for well in advance of the election - until this weekend!!!
I went to the polling booths yesterday and did not have the faintest idea on which party was going to get my vote.
For as long as I can remember I have always been interested in what the political parties are saying about how they will help small businesses because I am the son of a small business owner and I have been giving my vote to the party that provides the most incentives to small business ever since I started my own business back in 2006, but on this occasion there was little to no indication from any of the candidates on how they were going to help small business owners.
All the lead up to this election seemed to be was a "slanging match" between the two major parties and it looked more like a school ground fight between two brats from where I was sitting!!!
Anyway, I head off to the polling booth to find that the representatives from one of the major parties were nowhere to be seen and the representatives from the other major party were so timid that when they approached me, sheepishly extended their hands and nervously muttered "Would you like one of our brochures" I was less than impressed.
Grumbling to myself, I walked straight past this lot in disgust and a short time later I nearly got "run over" by some representative of the "tree hugging" party who looked like they were a cross between a lunatic on speed and a reject from a Punk Rock concert.
This boofhead literally came running up to me yelling "VOTE FOR US, VOTE FOR US" and actually ran past me before I even had a chance to take his brochure!!!
By this time I am starting to think to myself "What a waste of time" when I was approached by a pleasant, well dressed person who was representing an independent candidate and this person quietly and politely asked if I would like to look at one of their brochures.
Needless to say I happily accepted their advertising material and after looking at it for a minute I immediately made my decision on who I was going to vote for.
Let me explain why I decided to vote for this candidate -
When you receive these brochures they usually tell you not only who to vote for, but they also show you how to vote for other party's candidates after they have made "deals" with them in the lead up to the election.
The brochure from this independent candidate was different - this brochure showed you how to vote for their member and gave no instruction whatsoever on who else you should vote for after you had chosen their member.
In other words, all they were interested in was me voting for their representative and they did not care what I thought about the others.
That was it - my mind was made up - and off I went and voted for this independent candidate.
There must have been many others who were also suitably impressed by this party's strategy because they received a large increase in votes from the electorate.
Why am I telling you this and what has this got to do with business?
I think this is a wonderful example for what all small business owners out there should be trying to do when promoting and marketing their business.
Who cares what your opposition is doing - back yourself - let the world know how good you are and if you're true to your word you'll get "voted in" by your customers!!!