Put This One On Your "Must Listen To" List
Post date: Sep 27, 2014 12:32:56 AM
I released a BookPals Business Sanity podcast episode yesterday and if you are even half committed to creating a business that will last for more than a couple of years, I reckon this episode is a "must listen to".
I interviewed a lady by the name of Chelsey Marie of iamchelseymarie.com.
Chelsey Marie - at the ripe old age of 22 - is successfully teaching business owners how to brand their business and on this podcast episode we talk about how to market your products and services if you are targeting a younger demographic.
Now, before you start saying "How can a 22 year old teach me how to market my business?" have a think about it for a minute.
If you are a business owner in their 40's, 50's or 60's, do you struggle every day trying to work out what people 20, 30 or 40 years younger than you are even saying - let alone thinking?
Ok, so if you can't understand the 20, 30 and 40 year olds that come into your business, how are you going to work out ways to more effectively market your products and services to them?
That's why people like Chelsey Marie are so important, because they can build that "bridge" to connect your products and services to the next generation of buyer who walks through your doors.